Friday, June 29, 2007

Update: Problem definition and research objectives

This research tries to give first answers to problems that are argued: Our first problem from a theoretical approach is that theory on value creation in e-Business is relatively scarce. This is related to a more practical problem that companies could make incorrect decisions, because of scarce theory. With the upcoming of new developments of Web 2.0 a second problem arises and results in the fact that extending theory on value drivers in e-Business becomes even more relevant: Previous theory on value creation in e-Business might not be applicable anymore. Amit and Zott (Amit and Zott 2001) research value drivers in e-Business companies before 2001. With new aspects of Web 2.0 these results might not be up to date anymore. Therefore the objective of this research is to further develop Entrepreneurship and Strategic Management Theory on value creation in e-Business, by providing first insights in value drivers in e-business companies that use Web 2.0. To reach this goal this research tries to give first answers to the central research question, if value drivers associated with Web 2.0 are different from known value drivers in e-business?


The objective of this research is to further develop Entrepreneurship and Strategic Management Theory on Value Creation in e-Business, by providing first insights in Value Drivers in e-Business 2.0

General Research Question

Are the value drivers associated with e-Business 2.0 different from the known value drivers in e-Business?

Research sub-questions

  1. How is value created and how is value captured as a competitive advantage?
  2. What are the value drivers in e-Business?
  3. What are differences between e-Business and e-Business 2.0?

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